Category Archives for SEO

SEO Tips for an Ecommerce Site

The success of almost any business rests on the quality of its marketing efforts – and these days, their online presence can make or break a companies’ ambitions. With ecommerce quickly becoming one of the fastest growing niches, it’s no wonder that tools such as search engines are relied upon more and more as a […]

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SEO vs PPC

When it comes to online success for businesses, understanding search engine marketing is the key to thriving in the digital marketplace. While there are numerous strategies available to market your business online, a perennial debate exists between whether Search Engine Optimisation (SEO) or Pay Per Click (PPC) is more effective. SEO involves the analysis of […]

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Guide to SEO-Friendly Web Design – 11 Crucial Factors

The 3 most important areas on a website that influence Google rankings are (in order): Page Title This tells Google what you site is about. The page title is created using the html title code (or with a plugin). The page title should contain your main target KW for that page, your Brand & a […]

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