What are the Benefits of Google Marketing?

There is no denying that Google is the largest and most popular Internet search engine on the planet. In the United States alone, the Google search engine has a 62.5% market share of the search engine market. Meanwhile, closer to home, Google accounts for a market share of 94% in Australia.

To that end, it’s evident that anyone serious about Internet marketing should invest their time and effort into using Google’s search engine and associated products to promote their brands. Here are some of the leading benefits of Google marketing described in detail:

Google SEO

It makes sense to ensure that your website’s content is visible to Google. Doing so will mean that people that search Google using keywords relevant to your content are likely to find it and visit your website instead of competing sites.

Organic search engine optimisation is very much achievable for virtually any website. The right SEO analysis and changes must get made to end up with the best possible result: URL links to your website from the first page of all relevant Google search results pages.

Google Ads

Formerly known as AdWords, Google Ads is the perfect way to gain quality and relevant traffic to your website. Ads can get displayed on Google’s search engine result pages for all relevant keyword searches.

There are several benefits to using Google Ads as part of your brand’s online marketing campaign. For a start, you don’t need to have a huge advertising budget. One of the beauties of Google Ads is that the ‘playing field’ is level both for advertisers with a small budget and those with millions of dollars to spend each year.

Another advantage of using Google Ads is that all advertising campaigns are measurable. What that means for you as an online marketer is you can determine with ease which elements of your campaigns produce the highest ROI and which ones you should probably ditch.

Google Maps

Believe it or not, Google Maps can offer your organisation another valuable yet inexpensive way to promote your brand online. It’s no secret that the number of people using smartphones is rising each year.

The majority of those smartphone owners use apps such as Google Maps to find out more than just how to safely and quickly reach a destination! Google Maps has evolved into a powerful way for users to determine things like the nearest shops or points of interest to their current location.

When your business creates a listing on Google Maps, it gives Google users another way to find your organisation on a map. If you run a retail store, you must make it easy for your customers to find you.

What’s more, Google Maps gives people the chance to find your business if they’re only searching for the types of products or services that you sell. In layman’s terms, Google Maps users don’t even need to know the name of your business to find you.

If you’d like to discuss how Google marketing can help your business, contact Evolve Digital today for a friendly chat.

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